Starting up

Principal Insurance was established in 2011 by Managing Director, Dave Bowcock. Dave had spent over 14 years working as an executive in insurance and wanted to take his experience to start a new business. One that put a focus on customer service and offered a fresh approach to insurance. Principal Insurance.


The business was a roaring success, enjoying a high level of growth over 3 years. It was due to this that we decided to recruit Damian Keeling as Chairman in 2014. Damian was already a highly respected businessman in the North West, who also held experience in the insurance industry, having previously acquired, expanded and sold a high value performance car insurance business. Damian added his own expertise to the team and Principal enjoyed continued growth.

Moving to Ireland

In 2015, Principal expanded by opening an office in Dublin. Starting from scratch, we worked hard spreading the Principal message to bike lovers at many bike shows and events. This great work has paid off and seen Principal grow to around a 10% share in bike insurance in Ireland. Spurred on by this success the Principal Irish Team has expanded their range of products to include car, home and van insurance. As well as starting a new dealer scheme to support Irish bike dealers.

We like to get out and about to meet the people we insure – and those we’d like to. We attend many Irish shows, including Ireland Bike Fest Killarney, Northern Ireland Motorbike Show, Irish Motorbike & Scooter Show and grassroots events such as the Balor Demons Hole in the Road Rally.   We’ve also reinvested in the Irish biking scene by sponsoring the VJMC Classic Motorcycle Show, Faugheen 50,  and Mondello Park’s Masters Superbike Championship.

In Ireland we are regulated by the Central Bank of Ireland for conduct of business rules.  In the UK we are authorised and regulated by the Financial Conduct Authority under firm reference number 551900.



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