Starting up

Principal Insurance was established in 2011 by Managing Director, Dave Bowcock who had already spent over 14 years working as an executive in insurance.

He wanted to use that experience to start a new business that put a focus on customer service and offered a fresh approach to insurance. Principal Insurance.


The business secured prompt success, enjoying a high level of growth. It was due to this rapid expansion that in 2014 we decided to recruit Damian Keeling as Chairman.

Damian was already a highly respected businessman, with extensive insurance industry experience. Among his previous achievements was the acquisition, expansion and sale of a high value performance car insurance business. Damian added his own expertise to the team and to help fuel Principal’s continued growth.

Moving to Ireland

In 2015, we expanded by opening an office in Dublin.

Starting from scratch, we worked hard to spread the Principal message to bike lovers at many shows and events. This paid off and saw us quickly grow to capture around a 10% of the bike insurance market in Ireland.

Spurred on by this success we expanded our range of products to include car, home and van insurance. In addition we launched a new dealer scheme to support Irish bike dealers.

We like to get out and about to meet the people we insure – and those we’d like to.

That’s why we attend many Irish motorcycle shows, including Ireland Bike Fest Killarney, Northern Ireland Motorbike Show, Irish Motorbike & Scooter Show and grassroots events such as the Balor Demons Hole in the Road Rally.

We’ve also reinvested in the Irish biking scene by sponsoring the VJMC Classic Motorcycle Show, Faugheen 50  and Mondello Park’s Masters Superbike Championship.

In Ireland we are regulated by the Central Bank of Ireland for conduct of business rules.  In the UK we are authorised and regulated by the Financial Conduct Authority under firm reference number 551900.



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