ON PRINCIPAL
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18 September 2025
Honda plugs in to electric bike market with WN7
Love 'em or loathe 'em, electric motorcycles are here to stay.
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Nothing confirms that statement more than the biking behemoth that is Honda entering the big bike fray with the WN7.
Paul Browne is amped up to take out a bike promising power to match a CB650, coupled with 100Nm of instant torque. -
12 September 2025
Yamaha prices fall alongside autumn leaves
If you're a Yamaha fan on the scout for some fresh metal, now might be the time to go shopping.
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With the summer season done, dusted and bid farewell, there are bargains to be found. -
04 September 2025
It’s party time at Waterford Harley-Davidson
Waterford Harley-Davidson is celebrating 22 years in business this month.
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To mark that milestone the crew will be hosting an open day on Saturday 13th September.
It's a birthday party - and you're all invited! -
28 August 2025
REV’IT! wraps protection in casual cool
Our in-house fashion guru is this week offering advice on how you can protect flesh and bones, whilst rocking a Clooney-esque casual chic.
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Or something like that.
It's Paul Browne in the changing room, checking out REV'IT!'s mix of body fortification and boho coffee shop style. -
20 August 2025
Need time to ride?
This week, on our behalf, Paul Browne is doing time.
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No, he's not in gaol for Persistent Abuse of Hipster Cafes, a crime of which he is nonetheless guilty.
It's a play on words you see.
He is, in fact, drooling over a limited edition, bike-inspired watch, the Breitling Chronomat B01 42 Triumph.