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New dealer set for imminent Dublin launch
14 June 2024
New dealer set for imminent Dublin launch
There’s big news on the bike retail front with one of the world’s biggest motorcycle brands launching a rare thing: a dedicated dealership here in Ireland.
The new Dublin store gets its official launch tomorrow, but Paul Browne has already swung his long legs by for a preview.
He liked what he saw.
A seismic change took place in the Irish motorcycle industry earlier this year with the arrival on the retail market of a dedicated Yamaha store in Dublin.
While BMW have appointed two dedicated dealers – one in Dublin and another in Cork – no-one else has managed to open a single franchise dealership in the country.
Now that’s changed and after two generations and six decades of being a distributor, Danfay are now selling directly to the motorcycling public.
Launch pad
As someone who has enjoyed riding a host of Yamaha machinery over the years, I was suitably impressed when I visited the shop a few weeks ago.
I haven’t seen as impressive a display of bikes from the company outside the bigger shows like EICMA.
Machines from every genre are on display.
All the touring, adventure, hyper naked, R series and sport heritage are there, as well as the line-up of YZ off-road bikes. They even have a range of eBikes on display.
Tomorrow (Saturday June 15th) they’re throwing open the doors to the public with an official opening.
To celebrate, they’ll be making it as special as they can, with a whole lot of Yamaha to look, touch and play with.
They’ve put on a fleet of demonstrators which are available to pre-book today for 30-minute test rides. All you need is a full licence.
In the rest of the store there is a whole range of ‘soft’ branded clothing from the manufacturer’s stable as well as Yamaha factory parts and accessories for the bikes.
Discount day
Rather interestingly they’ll be offering 20% off anything from this range that’s purchased on the day. There are even special deals on certain bikes on the day.
One of the big reasons for opening a stand-alone store was to offer a state-of-the-art workshop.
The idea is to offer a full diagnostic service in addition to all the usual stuff from a modern workshop. Tomorrow they’ll even be offering free health checks for anyone on a Yamaha.
But back to those eBikes.
Anyone who buys anything in the store will be entered into a raffle for a CrossCore model.
It’s worth over two-and-a-half grand, I’m interested in getting one and I have folding money waiting for it. So, should you win it and be interested in some quick cash….
Danfay Newlands will be open open from 10am until 5pm. We’re assured that there will be good coffee and great biscuits.
